Tuesday, November 23, 2010

Lessons Learned

Thanks to Mock Duck (Mock Duck can you hear me, I love you!)...
Here are "Ten Things I Have Learned" by Milton Glaser.  He's the one who designed the I Love New York Logo and he's a wise, wise man.
Words to live by.

Ten Things I Have Learned
Part of AIGA Talk in London
November 22, 2001

1.YOU CAN ONLY WORK FOR PEOPLE THAT YOU LIKE.This is a curious rule and it took me a long time to learn because in fact at the beginning of my practice I felt the opposite. Professionalism required that you didn’t particularly like the people that you worked for or at least maintained an arms length relationship to them, which meant that I never had lunch with a client or saw them socially. Then some years ago I realised that the opposite was true. I discovered that all the work I had done that was meaningful and significant came out of an affectionate relationship with a client. And I am not talking about professionalism; I am talking about affection. I am talking about a client and you sharing some common ground. That in fact your view of life is someway congruent with the client, otherwise it is a bitter and hopeless struggle.
Click here for the rest.


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